I Love What I Do
I honestly do. In my current position, I am the Chief Creative Officer at the rapidly growing agency, Schiefer Chopshop where I’ve been the creative leader since 2016 when Schiefer Media acquired the creative and content production house Chopshop Entertainment. since then, I’ve overseen the agency’s creative vision and evolution through rapid client growth, multiple new business wins, and acquisitions that have more than quadrupled the size of the agency and expanded its footprint.
I take pride in being recognized for bringing a strategic creative advantage to the agencies roster of clients through uniquely insightful and award winning creative that’s inspired by data, technology and pure, purpose driven ingenuity. And while the biggest part of my job focuses on raising the standard of the agencies work and uncovering new possibilities, it’s effectively harnessing the potential of the agencies full range of capabilities, and elevating my own teams potential that gets me fired up the most.
When I am not at work, you can find me cathartically working on my home, trying not to die as a sub-average mountain biker, cooking, writing, and enjoying as much time as I can with my family and my now geriatric dog, Jane.
Resume
Baldwin Hardware
Integrated Campaign
Baldwin already had an impressive reputation for unparalleled quality and style. But when the brand set out to appeal to new consumers who wouldn’t settle for anything less than the best, we built a campaign based on one thing: unbridled obsession.
Kwikset
A Smarter Kind of Simple
For 75 years, Kwikset has been quietly and consistently creating some of the most trusted door hardware in the business, with a portfolio of great design and state of the art technology. With the home improvement sector running hotter than it has in recent years, Kwikset saw an opportunity to shift their focus to long-term sales by solidifying a new brand platform to separate them further from the competition.
Pfister Faucets
Pfister Just Pfits
After feeling the effects of a declining share of voice against competitors like Moen and Delta, it was time for Pfister to shift to a more cohesive brand-sell campaign that would carve out a unique space for a strong win in the highly competitive home improvement space.
Decked
Going All In
Beloved by workers, hunters, fisherman, overlanders, and basically anyone with a pickup, DECKED storage systems do for truck owners what sails do for sailors—make you wonder how you ever lived without one. For the drawer system campaign our directive was clear: spread the word far and wide, and don’t forget to have some fun doing it.
Boost Mobile
Galactic Thunder Pony
With the mobile telecom wars raging on, we were constantly looking for new, dynamic ways to connect Boost Mobile with their young and digitally savvy audience. Whether it’s taking on bad networks, data capping, high prices or hidden fees, Boost is always on the side of our hard-working customers, no matter where they happen to go—even if it’s into galactic space.
Oxigen
Hydrate With Purpose
So many health-conscious people are actively looking for water with “benefits,” these days, not “just” water. But it’s hard for them to navigate the barrage of claims in the oversaturated battleground of the Functional Water world. When we set out to overhaul the Oxigen brand with its unique offering of oxygen-enhanced water, we needed to find a way to help Oxigen’s brand and functional benefits stand out from the highly competitive market.
Blizzard
Hearthstone Mulligans
With the launch of Hearthstone, Blizzard Entertainment had a certified overnight hit on their hands. But with new success comes new challenges. Hearthstone was different from the other hugely successful Blizzard IPs. Its strategic card game format didn’t provide a lot of opportunity for players to be as immersive in the World of Warcraft universe as Blizzard’s other properties. The Hearthstone team set their game apart by bringing a lighter, more whimsical take on the WoW universe and lore. And while players liked the card format and the fresh personality, the drop-off for the game was earlier than Blizzard was used to.
Visit Laguna Beach
A California Original
Visit Laguna Beach is the face of tourism for a charming and secluded beachside “village” in Orange County, CA, that boasts a richly artistic heritage and environment. Laguna presents a wide variety of experiences with arts, festivals, spectacular beaches and cliffs, great hiking and outdoor activities, and world-class restaurants and hotels. With all that it has to offer, Laguna Beach also has its challenges with tourism.
Boost Mobile
Project Switch
Reeling from their own bouts, Boost sat on the side-lines of the pre-paid wars for a few years, losing market share, and customers. Fueled by a new challenges and fresh market research, we uncovered a powerful truth; Despite the gains of our competition – customers found little to appreciate in the new pre-paid marketplace and all its negative mud-slinging.
National Hot Rod Association
Speed For All
Born in the backroads of a post WWII America, drag racing’s roots are a bit extraordinary; What started out as tests of raw, home grown speed, power and audacity eventually became organized under the National Hot Rod Association and turned into one of our greatest motorsports of our time. But since its heyday, the NHRA’s fan base has diminished, even while the drivers and cars have continue to excel to become literally the fastest sport on Earth. The NHRA needed a makeover – one that invited everyone to the table. Not just the core.
BlackBerry Mobile
KeyOne Campaign
The year is 2017, and BlackBerry is introducing a new phone. Yes, that BlackBerry. With a bold new design, stunning features and security, and a new Android platform, BlackBerry was ready to re-emerge, and present a whole new approach to mobile technology.
Prestone
Defy Campaign
With a set of young and hungry competitors nipping at their heels, and an unrivaled history of protecting automobiles, it was time for Prestone to set the market straight on what made them the category leader for 90 years.
BlackBerry Mobile
KeyTwo Campaign
Following on the heels of their successful KEYone launch, BlackBerry had reinvigorated its base and attracted an entirely new audience, inspiring the brand to step up bigger and better. With the introduction of the all-new, sleeker KEY2, nostalgia was replaced by powerful innovation and more of what doers and builders look for in a business tool.
Boost Mobile
We Are Where You At
After virtually inventing the pre-paid mobile market in the US, Boost had lost significant market share to Big Mobile who recognized the opportunity Boost created, and muscled their way past Boost by throwing huge dollars at the market. After laying dormant for years and watching the newer pre-paid carriers duke it out with each other for market share and customers, it was time to get back in the fight – and remind people who was king.
Sylvania Automotive
Think Farther Down the Road
Sylvania Automotive is enlightening drivers to think farther down the road. For years, Sylvania Automotive headlights have been the standard, enjoying a 92% market share in the US and an 80% market share in Canada. The only problem is, most of us aren’t concerned with how headlights work—until they don’t.