DECKED —
“All In” with Dirk Deckman
Beloved by workers, hunters, fisherman, overlanders, and basically anyone with a pickup, DECKED storage systems do for truck owners what sails do for sailors—make you wonder how you ever lived without one. For the drawer system campaign our directive was clear: spread the word far and wide, and don’t forget to have some fun doing it.
CLIENT
DECKED
PROJECT
Storage Systems Campaign
DELIVERABLES
Positioning, Video Content
![](https://johnzegowitz.com/wp-content/uploads/2022/01/blue-metal.png)
The Challenge
When you’re working with a niche brand like DECKED, who so perfectly speaks their audience’s language, it’s essential that you talk the right talk. Because once they catch a whiff of bullshit they’ll get spooked and scatter—and you may never get another shot.
![](https://johnzegowitz.com/wp-content/uploads/2022/01/Fullimage1.png)
![](https://johnzegowitz.com/wp-content/uploads/2022/01/1st-big-boy.png)
![](https://johnzegowitz.com/wp-content/uploads/2022/01/2nd-big-boy.png)
![](https://johnzegowitz.com/wp-content/uploads/2022/01/The-Shoot-Images.png)
![](https://johnzegowitz.com/wp-content/uploads/2022/02/Blue_Banner.jpg)
Results
The All In with Dirk Deckman campaign was a smash success right out of the gate, instantly garnering likes and shares and delivering the most-watched videos DECKED has ever produced on their social channels.
![](https://johnzegowitz.com/wp-content/uploads/2022/01/Results.png)