With 2 decades+ experience in creative leadership, I bring a proven record of inspired creative, authentic and unique positioning, team building, transform careers, client collaboration, and data driven results. All with a constant emphasis on elevating the standard of the work, inspiring new possibilities, and harnessing the breadth of the teams capabilities to set new benchmarks for clients and the industry.
30802 South Coast Highway, k46
Laguna Beach, CA 92651
949 285 6581
Chief Creative Officer- Schiefer Chopshop
November, 2018 – Current
RESPONSIBILITIES: Creative and content department growth with a focus on increased creativity, quality and innovation while working through remote work challenges, developing collaborative processes across multiple offices, increased efficiencies in the content/production department, establishing outsource/offshore resources.
ACHIEVEMENTS: Restructured creative department for greater collaboration across various offices, and greater support structure. Broadened the creative support to include offshore creative and production teams for a more unique creative approach and greater return on production dollars. Massive, award winning growth in creative product for nationally recognized brands including Mothers, Discovery+, Pfister, Kwikset, John Deere, Decked, Baldwin Hardware.
Executive Creative Director- Schiefer Chopshop
December, 2015 – November, 2018
RESPONSIBILITIES: Developing the creative vision and the team for the insanely rapid ground-up growth of a new full service agency and its constant stream of new clients. Additional responsibilities included, strategic positioning, creative direction and management over creative and content teams, building a project management system and creative workflow for the new agency.
ACHIEVEMENTS: Rapid new business growth for creative AOR on nationally recognized brands including Prestone, TCL, West Coast University, Sylvania Automotive, Baldwin Hardware, Belkin, Brembo, Decked, Discovery and Discovery+, Edelbrock, Kwikset, Pfister, John Wayne Airport, NHRA, Visit Laguna Beach, Decked, Mothers Polishes and Waxes. Achievements also include development of the first VR within 260° VR experience, first 360°multiple national awards including a Webby, and national PR recognition all in the first year.
Creative Director- ChopShop Entertainment
March, 2015 – December, 2015
RESPONSIBILITIES: Developing the creative and content marketing vision for ChopShop Entertainment and its various clients, coordinating and managing in-house and contract creatives, strategic positioning and creative direction, copy direction, art-direction, overseeing content planning and calendars.
ACHIEVEMENTS: Organized creative and content workflow for more efficiency and greater profitability. Landed several high level, award winning projects and clients including Blizzard Entertainment. Led the boutique content production company a successful pitch against national agencies to land AOR status for Boost Mobile.
Creative Director/Co-Owner- Budding Culture
2010 – 2015
RESPONSIBILITIES: Responsible for developing the creative vision and direction of the agency, new business, client relationships, strategic creative direction, copy direction, art direction and production. Responsible for coordinating and managing in-house and contract creatives and production teams.
- La Salsa Restaurants
- NRG Energy
- Japan Nation Tourism Organization
- Deutsche Bank
- Cult of Individuality
- Epson America
- Boost Mobile
Creative Director- DGWB
2005 – 2010
- Auto Nation
- St. Joseph’s
- Lehman Brothers
Creative Director/Co Owner— Brainsaw
2000 – 2005
- Cleveland Golf
- 24 Hour Fitness
- Adidas Golf
- Panda Express
Additional Relevant Experience
- Creative Director- FCB Southern Cal
- Creative Director- FCB Southern Cal
- Art Director/Bozell Chicago/freelance
- Board Member/Communications Director- Boys & Girls Club/Laguna Beach
- Commercial Voice Over including Sylvania Automotive, Blizzard Entertainment, others.
- Video Content Director – Chopshop Entertainment
- Video Content Director – RC Films
- Professional Studies Instructor- Laguna College of Art and Design
- Professional Mentor Volunteer- Orange County School of the Arts