DECKED —
“All In” with Dirk Deckman
Beloved by workers, hunters, fisherman, overlanders, and basically anyone with a pickup, DECKED storage systems do for truck owners what sails do for sailors—make you wonder how you ever lived without one. For the drawer system campaign our directive was clear: spread the word far and wide, and don’t forget to have some fun doing it.
CLIENT
DECKED
PROJECT
Storage Systems Campaign
DELIVERABLES
Positioning, Video Content
The Challenge
When you’re working with a niche brand like DECKED, who so perfectly speaks their audience’s language, it’s essential that you talk the right talk. Because once they catch a whiff of bullshit they’ll get spooked and scatter—and you may never get another shot.
Results
The All In with Dirk Deckman campaign was a smash success right out of the gate, instantly garnering likes and shares and delivering the most-watched videos DECKED has ever produced on their social channels.
